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October 2, 2014
By: TOM BRANNA
Editor
Billed as a “breakthrough” product launch, the latest creation at Crest is Sensi-Stop Strips ($19.99-$34.99). The small, flexible, semi-transparent strips provide targeted, immediate and long-lasting tooth sensitivity relief like never before, said the company. “Crest Sensi-Stop Strips are Procter & Gamble’s biggest innovation ever in the tooth sensitivity category,” said Charles Pierce, group president, global oral care and new business creation and innovation, Procter & Gamble. “T...
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